Program Application

        Program Flyer

This program cultivates manufacturing or service companies seeking to expand their skill set to export successfully. With partners in the community like the South-West Texas Border International Trade Center, the U.S. Department of Commerce Export Assistance Center and our three Casas in Mexico, the program provides your company with the tools, training, consultation, coaching and real world experience necessary to succeed in international markets. While you receive experience in Mexico, the training applies world wide.  The training sessions provide a hands-on understanding of how to enter foreign markets, marketing strategies, pricing, customs, regulations, shipping and transportation, export financing and legal issues. The program also includes two on-site trips to Mexico.

The Export Leaders program was developed and implemented out of a need to leverage many of the assets found in the San Antonio community to the benefit of small business exports.   This awarding winning program is in it tenth year of operation and has resulted in over 100 San Antonio companies generating more than $85 million dollars in new trade.

Deadline for submitting application:    April 16, 2010

Session 1   Overview of Doing Business Internationally & Foreign Market Entry Strategies
Topics Covered:
            • ABC’s of Exporting & Choosing the Right Market
            • Market Research & the Internet
            • Overview of the International Market & Business Culture
            • Leadership Considerations for Export Organizations
            • Economic Overview of Mexico- Presented by CASA San Antonio directors

Session 2 Incoterms/International Pricing & Logistics
Topics Covered:
            • Incoterms
            • International Marketing Strategies
            • International Pricing Market Entry and Trade Show Strategies
            • Marketing Strategies
            • Sales Meeting in Mexico Role Play
            • Documentation
            • Logistics

Session 3   Export Payments, Financing & Legal Issues
Topics Covered:
                  • International Payment Options
                  • Export Financing
                  • Legal Issues
                  • SBA Loan Programs
                  • Intellectual Property Rights
                  • Labor Issues
                  • Export Incentives

Session 4 Marketing Plan Development & Program Wrap-up
Topics Covered:
                  • Developing the Marketing Plan
                  • Supply Chain Management Services
                  • Panel Discussion with former Export Leader